Probably the best way to learn about how to motivate people to join your cause is to learn from the masters. It’s hard for me to narrow this down because there are so many good ones. But let’s start with an example from the past. In the 11th century, Alexius, Emperor of Constantinople, begrudgingly sent an invitation to Gregory VII (Hildebrand), the Roman Pope, asking for help against the Turks.
Suffice it to say that that there was a great deal of political animosity and tension between these two cities. For centuries, the Pope in Rome and the Patriarch in Constantinople fought with one another over who was the most humble follower of Jesus as well as the true, supreme head of the church. In asking for help, Alexius revealed Constantinople’s vulnerability, and Hildebrand saw an opportunity to prove his supremacy and humility.
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